Oishi

2023

Brand Identity

Oishi is a Responsive Eating Specialist who helps families navigate picky eating and challenging mealtimes with empathy and patience. Filipa had a clear vision for her work, but a brand that wasn’t telling that story.

Challenge

The existing brand lacked direction and consistency. The goal was to build a complete visual identity from scratch — one that felt warm and approachable, reflected the human side of her work, and resonated with the parents she wanted to reach.