Casa no Cais

short-term rental

Brand Identity

Casa no Cais is a short-term rental in Vila Nova de Gaia, built around the idea of living inside an existing architectural memory, rather than creating a new one over it. The visual identity comes directly from the house itself. Every decision is based on what is already there: the deep burgundy window frames, the warm yellow façade, and the irregular rhythm of windows and rooflines. Nothing was added without reason. The project turns the architecture into a visual system, where observation replaces invention and restraint guides the process.

Challenge

The challenge was positional, not aesthetic. In a short-term rental market filled with generic, hotel-like identities, the goal was to step away from that visual language completely. Instead, the project focuses on the real nature of the house: a place defined by history, imperfection, and presence. Rather than changing it, the aim was to keep it as it is, and let that shape the identity.