Little Leaf, a boutique florist, needed a brand identity that combined timelessness, simplicity, and minimalism with enough personality to stand out. The challenge was to create a brand that was versatile and easy to apply across different formats and applications, from packaging to digital platforms, while reflecting a friendly and approachable character.

The solution was a clean and adaptable identity that highlights the distinctive character of Little Leaf. By balancing simplicity with personality, the new visual system communicates timelessness, friendliness, and versatility, creating a brand that is memorable and immediately recognizable.