Inked by Raquel

Welcome to Inked by Raquel, a blog where I share my personal journey, experiences, thoughts, and insights on the world of brand identity, strategy, and design. As a designer, I’ve faced many challenges and triumphs along the way, and in this blog, I’ll be sharing them all with you.

Whether you’re interested in the creative process and the world of design, or looking to learn more about branding and strategy, there’s something here for everyone.

I believe that sharing our experiences and insights can help us grow and learn. Through this blog, I hope to provide a platform for all of us to do just that.

So grab a cup of coffee and join me on this journey of exploration and discovery in the exciting and ever-evolving world of brand identity, strategy, and design.

Elevating the guest experience: the power of brand identity in hospitality

I discovered that a great experience requires more than just pretty designs. I learned this while working at a luxurious resort hotel, where I realized that small details are what make guests feel special. Besides offering a comfortable bed, delicious food, and a refreshing pool, exceeding guests’ expectations and leaving a lasting impression are crucial.