Waterie is a baby care brand with products made from natural ingredients, designed to protect the delicate skin of babies.

When they reached out, the main challenge was clear: their brand needed to reflect the purity, softness, and trust that parents seek, while also standing out in a competitive market.

The challenge was to create a visual identity that was minimal yet expressive, communicating care and safety at first glance. The goal was not only to reassure parents with a clean and professional look, but also to convey the playful and approachable side of the brand. Handwritten details, organic shapes, and a soft color palette brought in this human touch, while the overall design stayed modern and trustworthy.

The result is a brand identity that feels both protective and joyful — one that clearly communicates “protecting baby’s skin” while embracing values like eco-friendly, cruelty-free, and no chemicals. Every element, from packaging to digital assets, reflects Waterie’s core promise: simplicity, natural care, and a gentle connection between brand and family.